Cultivating Corporate Connections Through Flowers
Over six years, we’ve learned that successful business gifting isn’t about flawless arrangements—it’s about mastering the delicate art of professional relationships and the timing that matters most.
How We Solved the Corporate Gifting Puzzle
Back in 2019, a common frustration from business clients echoed: "Beautiful flowers, but they arrive after the meeting." That realization showed us we weren’t merely arranging blooms—we were stewarding moments that can shape professional relationships.
The Timing Breakthrough We Discovered
Our leap forward happened when a client faced a three-hour shortened timeline for a crucial investor meeting. Rather than deeming it impossible, we crafted a concept we now call "flex-timing"—floral setups that look impeccable whether delivered at 9 AM or 2 PM.
"Now we create arrangements with multiple 'peak moments' throughout the day, so your flowers never look like they’re waiting around."
Our Problem-Solving Process
We developed this approach after watching too many well-intentioned gifts create awkward moments instead of meaningful connections.
The Context Discovery Phase
We learned the hard way when a client's congratulatory arrangement arrived amid a difficult restructuring announcement. Now we ask the questions florists usually don’t: What’s happening in your business right now? What mood are you aiming to convey?
Recent example: A client sought to celebrate a partnership but noted their partner company faced a family hardship. We shifted from bright celebration to thoughtful support—acknowledging the partnership while adapting the emotional tone.
The Practical Reality Check
Beautiful arrangements that nobody can maintain become awkward within days. We designed for real office environments—air conditioning, varied lighting, and receptionists who might forget to water.
Our "office-hardy" selections dry gracefully rather than wilting, and look intentional even after a busy week.
The Follow-Through Innovation
We discovered the real impact occurs after delivery. Visitors often comment on the flowers weeks later, still looking fresh. We realized we weren’t just delivering gifts—we were starting ongoing conversations.
Now we include subtle care notes that help the recipient keep arrangements looking professional longer, plus seasonal refresh options for maintaining that polished impression year-round.
The People Behind the Process
We're not conventional florists, and that’s precisely why our method works. Our backgrounds in business consulting and hospitality management taught us to view gifting as a strategy for relationships, not mere decoration.
Avery Sloan
Lead Design Curator
Former hospitality manager who noticed how flowers shape guest experiences in premium settings. Avery brings that same focus on environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Jordan Hale
Client Relations Director
Started in business consulting before realizing successful partnerships hinge on thoughtful gestures that many companies miss. Jordan specializes in timing, cultural considerations, and the subtle art of building business relationships through meaningful gifts.
